Anna - European Spinning Group
Anna. The circular sneaker, made from recycled natural materials, designed for disassembly. The textile and fashion industry is one of the most polluting industries worldwide, generating countless tons of waste. Our goal was to find a way to reduce this textile waste by reusing and upcycling it.
The ANNA sneaker is an exemplary case of what can be done with this upcycled material, fitted into a hip and marketable product. Made from recycling. Designed for recycling.
This design limits the amount of new virgin materials needed in the end product and therefore significantly reduces its ecological footprint. At the end of its lifetime, the sneaker can be easily taken apart and the reclaimed materials are to be reused for a new purpose.
The upper knitted part of the sneaker is made from recycled denim fibres in combination with natural Lenzing ™ Lyocell and Lenzing™ Viscose Color fibres, eliminating the final dyeing process. Instead of using glue, the limited number of parts are stitched together and can be separated easily. A zipper helps to put on the shoe and ensures an easy fit.
ANNA is a low impact product: using recycled material and eliminating the dyeing process results in huge water and CO2 savings compared to the use of standard virgin cotton; selecting a local circular supply chain reduces the global transportation footprint; and it is made from natural biodegradable fibres, avoiding plastic waste pollution.
And most importantly: it looks fashionable, doesn’t it?